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The Linguistic Representation of Technological Futures in Chinese Media: A Case Study and Preliminary Findings from Ongoing Research on Robotics
发布日期：2026-10-30 15:28:15  发布者：范颖

时间：2026年11月2日19:30

地点：恕园19-205

主讲内容：

This talk examines how future-oriented meanings are discursively constructed in contemporary Chinese-language media through narratives of scientific and technological development. Focusing on two television documentaries broadcast by China Central Television (CCTV), it adopts a discourse-analytical approach and draws on research on futurity and sociotechnical imaginaries to investigate how specific linguistic resources contribute to framing technological futures and representing scientific and technological innovation in relation to social progress, national development, and shared visions of the future. The talk also introduces some preliminary considerations from an ongoing research project on the representation of humanoid robots across different audiovisual genres in Chinese media.

主讲人简介：

Chiara Bertulessi (贝莲娜) holds a PhD from the University of Milan and is currently an Assistant Professor of Chinese Language and Culture at the University of Insubria (Como, Italy). Her research interests include contemporary political and media discourse, as well as Chinese lexicography. Her current research focuses on the analysis Chinese science communication discourse and the linguistic and discursive representation of technological innovation, with particular attention to audiovisual media productions.


学术预告

The Linguistic Representation of Technological Futures in Chinese Media: A Case Study and Preliminary Findings from Ongoing Research on Robotics

范颖 · 2026-10-30

时间：2026年11月2日19:30

地点：恕园19-205

主讲内容：

This talk examines how future-oriented meanings are discursively constructed in contemporary Chinese-language media through narratives of scientific and technological development. Focusing on two television documentaries broadcast by China Central Television (CCTV), it adopts a discourse-analytical approach and draws on research on futurity and sociotechnical imaginaries to investigate how specific linguistic resources contribute to framing technological futures and representing scientific and technological innovation in relation to social progress, national development, and shared visions of the future. The talk also introduces some preliminary considerations from an ongoing research project on the representation of humanoid robots across different audiovisual genres in Chinese media.

主讲人简介：

Chiara Bertulessi (贝莲娜) holds a PhD from the University of Milan and is currently an Assistant Professor of Chinese Language and Culture at the University of Insubria (Como, Italy). Her research interests include contemporary political and media discourse, as well as Chinese lexicography. Her current research focuses on the analysis Chinese science communication discourse and the linguistic and discursive representation of technological innovation, with particular attention to audiovisual media productions.