冯德兵 教授

一、个人基本情况

冯德兵，男，杭州师范大学外国语学院教授，博士，硕士生/博士生导师，当代中国话语研究中心主任，全球传播硕士点负责人，四川外国语大学外国语语言学及应用语言学硕士、澳门大学英语语言学哲学博士、英国莱斯特大学访问学者，（中国）中外语言文化比较学会区域文化研究专业委员会常务理事，世界汉语修辞学会常务理事，中国逻辑学会语用学专业委员会常务理事，中国英汉语比较研究会话语研究专业委员会理事，国家社科基金评审专家，国内外核心学术期刊匿名评审。主要从事社会语言学、媒体话语研、生态话语研究和多模态话语研究。出版专著《电视新闻话语研究》（科学出版社，2023）、《连环话新闻话语研究》（南开大学出版社，2024），合编英文著作Social Identity and Discourses in Chinese Digital Communication (Routledge, 2025)；发表CSSCI、SSCI、A&HCI等检索的学术期刊论文40余篇，主持国家社科项目2项、教育部及省级项目4项。

二、代表性研究论文

1. Wang, Jingtian Sydney, & Feng, Debing. (2026). Policywashing: Recontextualizing the “Craftsmanship Spirit” policy in corporate Weibo discourse. Discourse, Context & Media, 69, 100971. https://doi.org/10.1016/j.dcm.2025.100971 (SSCI一区) (2/2；通讯作者)

2. Gao, Ping, & Feng, Debing. (2025). Embracing fast-food culture: Lianhuanhua as a paradigm of visual narrative news. Humanities and Social Sciences Communications, 12(1), 678. https://doi.org/10.1057/s41599-025-04946-1. (AHCI/SSCI一区) (2/2；通讯作者)

3. Gao, Ping, Feng, Debing, & Yu, Wenting. (2025). Authenticity, neutrality, and authority: Truth constructed in the discourse of news. Journalism Practice, 1–20. https://doi.org/10.1080/17512786.2025.2487906. (SSCI一区) (2/3；通讯作者)

4. Feng, Debing. (2025). “Thank you for your participation”: Expressing appreciation in the closing of online discussion forums. Pragmatics. https://doi.org/10.1075/prag.24002.fen. (AHCI/SSCI二区) (独著)

5. Feng, Debing, & Wu, Xiangxiang. (2022). Coronavirus, demons, and war: Visual and multimodal metaphor in Chinese public service advertisements. SAGE Open, 12(1), 21582440221078855. doi:10.1177/21582440221078855. (SSCI一区) (1/2; 通讯作者)

6. Feng, Debing. (2022). Achieving discourse truth in doing affiliated news interviews. Journalism, 23(11), 2400-2416. doi:10.1177/14648849211008090. (SSCI一区) (独著)

7. Feng, Debing. (2020). Audience engagement in the discourse of TV news kernels: The case of BBC News at Ten. Discourse & Communication, 14(2), 133-149. (SSCI二区) (独著)

8. Feng, Debing, & Wu, Xiaoping. (2018). Weibo interaction in the discourse of internet anti-corruption: The case of “Brother Watch” event. Discourse, Context & Media. 24, 99-108. (SSCI一区) (1/2, 通讯作者)

9. Feng, Debing. (2017). Representing ordinary people: Experiential interview fragments in CCTV News. Text & Talk, 37(2), 165-188. (AHCI/SSCI三区) (独著)

10. Feng, Debing. (2016a). Doing “authentic” news: Voices, forms, and strategies in presenting television news. International Journal of Communication, 10, 4239-4257. (SSCI二区) (独著)

11. Feng, Debing. (2016b). Identifying the participants: Reference in television news. Visual Communication, 15(2), 167-198. (SSCI二区) (独著)

12. Montgomery, Martin, & Feng, Debing. (2016). ‘Coming up next’: The discourse of television news headlines. Discourse & Communication, 10(5), 500-520. (SSCI二区) (2/2)

三、所在硕士学位点

全球传播、外国语言学及应用语言学、英语笔译（MTI）

四、主要研究方向

社会语言学、媒体话语研究、生态话语研究、多模态话语研究。

五、承担研究生主要课程

《媒介话语研究》、《社会符号学》、《话语与社会》、《语用与修辞》

六、近年来主持的主要科研项目（课题）

1. 社会符号学视角下网络新闻话语的多模态表征研究. 国家社科基金后期资助项目. 2024年12月立项, 在研 (负责人; 独著)

2. BBC新闻话语研究. 国家社科基金后期资助项目. 2018年9月立项, 结题 (负责人; 独著)

3. 多模态视角下网络连环话新闻话语研究. 教育部人文社科规划基金项目. 2018年7月立项, 结题 (负责人; 1/3)

4. 西方媒体新闻中的“话语真实”建构及策略研究. 浙江省哲学社会科学规划课题. 2023年9月立项, 结项 (负责人; 1/6)

5. 研究型教学模式在语言学课程教学中的应用. 江西省研究生学位教育教改项目. 2016年8月立项, 结题 (负责人; 1/5)

6. 基于语料库的英语语块教学研究. 江西省社科规划项目. 2015年12月立项, 结项 (负责人; 1/5)

七、出版著/译作

1. 冯德兵著.（2023）. 电视新闻话语研究——以《十点新闻》为例[M]. 北京：科学出版社.（1/1）

2. 冯德兵著.（2024）. 连环话新闻话语研究[M]. 天津：南开大学出版社.（1/1）

3. Zhu, Hongqiang, Feng, Debing, & Chen, Xinren. (2024). Social Identity and Discourses in Digital Chinese Communication [M]. London: Routledge.（2/3）

八、近年来发表的研究论文

英文期刊论文

1. Wang, Jingtian Sydney, & Feng, Debing. (2026). Policywashing: Recontextualizing the “Craftsmanship Spirit” policy in corporate Weibo discourse. Discourse, Context & Media, 69, 100971. https://doi.org/10.1016/j.dcm.2025.100971 (SSCI一区) (2/2；通讯作者)

2. Gao, Ping, & Feng, Debing. (2025). Embracing fast-food culture: Lianhuanhua as a paradigm of visual narrative news. Humanities and Social Sciences Communications, 12(1), 678. https://doi.org/10.1057/s41599-025-04946-1. (AHCI/SSCI一区) (2/2；通讯作者)

3. Gao, Ping, Feng, Debing, & Yu, Wenting. (2025). Authenticity, neutrality, and authority: Truth constructed in the discourse of news. Journalism Practice, 1–20. https://doi.org/10.1080/17512786.2025.2487906. (SSCI一区) (2/3；通讯作者)

4. Feng, Debing. (2025). “Thank you for your participation”: Expressing appreciation in the closing of online discussion forums. Pragmatics. https://doi.org/10.1075/prag.24002.fen. (AHCI/SSCI二区) (独著)

5. Feng, Debing, & Wu, Xiangxiang. (2022). Coronavirus, demons, and war: Visual and multimodal metaphor in Chinese public service advertisements. SAGE Open, 12(1), 21582440221078855. doi:10.1177/21582440221078855. (SSCI一区) (1/2; 通讯作者)

6. Feng, Debing. (2022a). Achieving discourse truth in doing affiliated news interviews. Journalism, 23(11), 2400-2416. doi:10.1177/14648849211008090. (SSCI一区) (独著)

7. Feng, Debing. (2022b). Review of Caple, Huan & Bednarek (2020): Multimodal News Analysis across Cultures. Journal of Language and Politics, 21(1), 182-185. doi:https://doi.org/10.1075/jlp.21045.fen (AHCI/SSCI三区) (独著)

8. Zhang, Mengchu., & Feng, Debing. (2022). Review of Researching discourse: A student guide (Hart, 2020). International Journal of Applied Linguistics, 32(2), 301-304. doi:https://doi.org/10.1111/ijal.12388. (AHCI/SSCI二区) (2/2; 通讯作者)

9. Feng, Debing. (2020). Audience engagement in the discourse of TV news kernels: The case of BBC News at Ten. Discourse & Communication, 14(2), 133-149. (SSCI二区) (独著)

10. Feng, Debing, & Wu, Xiaoping. (2018). Weibo interaction in the discourse of internet anti-corruption: The case of “Brother Watch” event. Discourse, Context & Media. 24, 99-108. (SSCI一区) (1/2, 通讯作者)

11. Feng, Debing. (2017). Representing ordinary people: Experiential interview fragments in CCTV News. Text & Talk, 37(2), 165-188. (AHCI/SSCI三区) (独著)

12. Feng, Debing. (2016a). Book Review: Photojournalism: A Social Semiotic Approach. International Journal of Communication, 10, 4506-4511. (SSCI二区) (独著)

13. Feng, Debing. (2016b). Doing “authentic” news: Voices, forms, and strategies in presenting television news. International Journal of Communication, 10, 4239-4257. (SSCI二区) (独著)

14. Feng, Debing. (2016c). Identifying the participants: Reference in television news. Visual Communication, 15(2), 167-198. (SSCI二区) (独著)

15. Montgomery, Martin, & Feng, Debing. (2016). ‘Coming up next’: The discourse of television news headlines. Discourse & Communication, 10(5), 500-520. (SSCI二区) (2/2)

中文期刊论文

16. 董莎莎、冯德兵. (2024). 多模态视角下谣言话语的“真实性”建构. 《话语研究论丛》，2024(1): 66-84. (2/2；通讯作者)

17. 冯德兵、王岚. (2024). 网络食品健康谣言中的煽情话语构建策略分析. 《浙江外国语学院学报》, 2024(4): 25-35. (1/2；通讯作者)

18. 冯德兵、高萍.(2019).试论英语语块的结构与功能.《新余学院学报》. 24(04): 66-73. (1/2)

19. 冯德兵. (2018). 语言研究的社会文化取向. 《外国语文研究》. 9(2): 34-37. (独著)

20. 孙雪琴、冯德兵. (2018). 商务话语与参与者身份——及物理论关照下的马云致股东信探析. 《外国语文研究》, 9(2): 49-61. (2/2；通讯作者)

章节论文

21. Zhu, Hongqiang, Feng, Debing, & Chen, Xinren. (2024). Introduction: Approaching social identities and discourses in Chinese digital communication. In Hongqiang Zhu, Debing Feng, & Xinren Chen (eds.), Social Identity and Discourses in Chinese Digital Communication (pp.1-21). London: Routledge. (2/3；通讯作者)

22. Feng, Debing, & Wu, Xiaoping. (2024). ‘Constructing the image of a “corrupt official” in the discourse of Weibo interaction: The case of “Brother Watch” event’. In Hongqiang Zhu, Debing Feng, & Xinren Chen (eds.), Social Identity and Discourses in Chinese Digital Communication (pp. 44-68). London: Routledge. (1/2；通讯作者)

23. 冯德兵. (2016). “Methods: Data description and research design”.《学术英语读写》, 谢海长主编. 北京: 中国财政经济出版社. (独著)

24. 冯德兵. (2016). “Conclusion: Recapitulating your study and findings”.《学术英语读写》, 谢海长主编. 北京：中国财政经济出版社. (独著)